Abstract:
In response to a request from the Ethiopia Pharmaceuticals Supply Service (EPSS)*
General Director, R4D proposed the Ethiopia Market Shaping
Capacity Improvement Project (MSCIP) to provide
support for the development of a system-level
market shaping approach in Ethiopia. Under this
project, R4D is working to co-design a comprehensive market shaping strategy and to build the
capacity of the newly established Quantification
Market Shaping Directorate (QMSD) to play a lead
“market manager” role. In that role, QMSD will be
able to proactively identify and address market inefficiencies, and therefore improve access to high
quality and affordable essential health and nutrition products in the public health system.